Marketing+Questions

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1. When put on the spot, we had come up with three products that we debated on before choosing the gum. These products were the eraser pencil, the dryer-in-a-shower and the OxyGum. The eraser pencil was a pencil, but instead of wood it was eraser. This was you would never run out of eraser space. the dryer was a shower-looking object placed outside of a pool that you could step into and become died off immediately.

2. Yes, our product would be in demand for almost all age groups and and focused towards athletes and swimmers.

3. The only competition for our product would be scuba gear and/or an inhaler. Our product is more appealing because it is much cheaper, more effective, and easier to carry.

4. We took a huge risk making it and putting all of our time and effort into the gum.

5. The packaging will look like a normal pack of gum and have the OxyGum logo on the front of it.

6. The gum itself will be a light blue/white piece of gum with little bubbles that contain flavor and the secret ingredient.

7. It will be made in a simple machine that combines the ingredients and forms them into the rectangle shape.

8. We will sponsor sports teams and professional swimmers. We are marketing it for athletes of all kinds. It will help them bearthe, and help swimmers swim.

9. Athletic stores of all kinds.

10. It will cost about $0.20 a pack to make. We will sell it for $6.99 a pack, so we will be gaining $6.79 per pack.